Chris Walker, CEO & Co-Founder of Refine Labs, is coming to the summit!

He’s going to address the problem with modern marketing playbooks. By the end of his keynote, you’ll be convinced Nearbound is the way forward.

Don’t believe me? Register and find out. Register here.

First principle of economics: profit and loss

Profits tell businesses they are helping others, while losses tell businesses they are wasting resources.

This is the invisible hand of the marketplace, a principle in economics.

When budgets started tightening this year it forced hard conversations about nice-to-haves.

Internally that might’ve created a bit of tension, but here’s a reframe that might be helpful.

Instead of thinking about what helps you, think about what helps your customer.

Maybe that means you need to cut back on some unnecessary spending or activity. 

It’s an opportunity, not a loss. 

Nearbound is customer-first because when you help your customer, your whole company profits.

A company with no website

What would you do if you had no website?

I saw something CRAZY the other day on LinkedIn.

Tom Koby, founder of pingpilot.com got rid of his website and went all-in on distribution via his Partner Fleet marketplace listing.

Here’s what he said about it:

He realized marketplaces were actually more valuable for them 

It’s those you trust talking about how great you are. And it’s where the actual work is getting done. Where the transactions are happening, at a pace never before seen in cloud spend.

 

I’m already seeing the impact of it on SEO. Our marketplace listings are beginning to replace all of our self serving content...

I followed up to ask how it’s going so far.

Turns out this goes deeper than his marketplace listing.

Koby and PingPilot are all-in on ecosystems.

He explained that they’re gearing up to raise, but they’re insisting that funding comes from their ecosystem — from the customers, partners, and VCs who care about the ecosystem’s success.

They want to make sure investors are in-community with them.

Here’s a company betting all-in on the era of ecosystems.

Good luck Tom and Team!

Why partner?

“What value will partners bring?”

After 17 years in partnerships, that’s the #1 question Nelson Wang has been asked.

He used to respond with an explanation. Now he has a 20+ slide visual.

It’s called “The Value of Partner,” and he’s sharing it around so others can use it too.

It’s super simple, easy to understand, and visually appealing.

Check it out!

Thank you, Nelson and Partnership Leaders for the slides!

Stuff you don’t want to miss!

• Sept 27, 2 PM EST — WTF is Partner Enablement? — Join Jessie Shipman (CEO of Fluincy and former partner enablement leader at Apple) and Scott Pollack (CEO at Firneo). It’s time to clear the fog and conquer the challenges of partner enablement. Register here.

• September 28, 12 PM EST - Game Changers: Isaac Morehouse — Isaac will join Oana Manolache to talk about how to use content creation to define a category. He’ll share the 3 elements to help you build brand awareness, drive pipeline, and unite your team. Register here.

• November 6-9th — Nearbound Summit 2023 — The future of GTM is Nearbound. Join us for the biggest-ever remote experience in GTM where B2B leaders across departments unite to share how they’re winning with Nearbound strategies and tactics. Register here.

All-in on ecosystem

Does your network know you’re all-in on ecosystems? Share this with them to make sure they’re in the-know.