Jen Spencer, CEO of SmartBug Media, is speaking at the Summit!
Jen is a customer-centric, revenue-driving master who will be sharing how to best use partners to uplift customer experience. Register here to hear her session! |
Don’t forget the humansBehind every demo call or sales strategy are humans—individuals with their own unique set of struggles, goals, and concerns.
And in the chaos, it’s easy to forget the humans behind it all.
In an ideal world, you’d be able to sit down for hours with each of your customers and potential buyers to get to know them and their needs, but that is not realistic nor is it sustainable.
By gleaning intel, influence, and introductions from those your buyer trusts, you can paint a clearer picture of who these people are, who they lean on, and what they’re working toward.
And by connecting them to the right solutions and partners, you get to show them that you’re listening and that you care about their success as much as they do. |
Segment partner for successIn Jen Spencer’s latest article on LinkedIn, she shares how SmartBug has successfully structured their channel partnership program to give customers a personalized experience, as well as leverage the full potential of their ecosystem:
And lastly, remember that creating a customized experience for clients with partners is a long-term investment. |
Thanks for advice, Jen!
Jen will be speaking at the Nearbound Summit. Get your spot today! |
Data distrust is subjectiveThe Association for Computing Machinery’s global Technology Policy Council (TPC) recently released its TechBrief, "The Data Trust Deficit", and the results might surprise you.
For example, the report cites that the general public "feels a high degree of confidence when their data is managed by a medical organization and a far lower degree of trust when their data is handled by a social media company." The TechBrief also explains that trust can vary according to demographic background. The negative effects of structural inequalities dictate whether people trust. The author explains that “…both historically and more recently, it has been found that the wealthy and well-educated have higher levels of trust than disadvantaged groups. This may be because the consequences of misplaced trust can be more severe for the disadvantaged.”
"The Data Trust Deficit” TechBrief came down to the following three conclusions: |
Source: "The Data Trust Deficit" TechBrief
(It almost sounds like "trust is the new data"...😉)
It’s time to evolve from mass-targeting demographics by using their personal data to using a nearbound strategy to understand their personal experiences through their trusted network.
Earning trust through real connection is the only way forward. |
The meme battle continuesThe meme war on the Nearbound Summit’s WhatsApp community hosted by Partnership Leaders is still going strong. Here’s a great one from Greg Higgins. |
Wow, shots fired! The conversation around sales is getting spicy. BDR Managers, feel free to fire back! |
Stuff you don’t want to miss!
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Success Day at The Nearbound Summit Join Jen, Jill Rowley, Sunir Shah, and more at the Nearbound Summit. Get your spot today! |
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