Nearbound Daily #443: How to resurrect direct 💀

Nearbound Daily #443: How to resurrect direct 💀

Micaela Richmond 4 min

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Success Day at the Summit will feature Jill Rowley, Jeff Reekers, Jen Spencer, Chris Trudeau, and many more!

 

Still haven’t registered? Don’t miss the biggest virtual event in B2B GTM.

Get your spot for Success Day now!

 

Already registered? Invite your Customer Success friends to the party. 

Is direct dying?

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Watch Isaac and the Allbound team here

 

This was the question Isaac Morehouse and the Allbound team tackled in a recent webinar. 

 

The short answer to this question is yes, but it’s not dead. It might sound like a hyperbole, but if we really take a step back and look at the facts, it’s not hard to see that direct needs some TLC

 

The problem is that marketers try to revive direct marketing with the same strategies that have brought about its demise

 

You can’t fix something that’s down-trending with more inbound and outbound, you have to fix it with different.

 

Nearbound is the third leg to the go-to-market stool. It is the process of connecting with people that your buyers already trust and bringing them into whatever GTM motions you are engaging in. 

 

It’s like a layer on top—or a layer that infuses with the other motions—to bring life back to inbound and outbound. 

 

Learn how. Get the full conversation here

 

Allbound is a sponsor of the Nearbound Summit! Join CMO Pete Rawlinson’s session on what PRMs have been doing wrong on Product Day

How to be MORE

Revenue teams often hear ’do more with less.’

 

But it’s not about doing more; it’s about being more—strategic, relevant, insightful, collaborative, impactful, balanced, and confident.

 

Nearbound is both the GTM framework and processes Revenue teams need to level up and buckle down. 

 

Learn how to build a new foundation for managing pipeline to revenue in the Nearbound Era with Latané Conant, CRO at 6sense. 

 

Join us for Sales Day

Latane

Too much good stuff 😅

Is there such a thing as too much of a good thing?

 

Watch Will Taylor sweat trying to tell you about all the great things happening at the Summit in less than 45 seconds. 

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Don’t miss Adem and Will’s shenanigans at the Summit. 

Stuff you don’t want to miss!

  • Join the official Nearbound Summit community brought to you by Partnership Leaders — Partnership leaders’ goal is to connect people interested in learning about partnerships around the world. Join here.

  • TODAY! November 1st —Firneo Partner Strategy Forum (Day 3): How to Get Executive Buy-In for Partnerships— Learn how to secure resources & support from key stakeholders that are critical to partnership success. Register here

  • Nov 8th, 2 PM EST —How to Navigate a Nascent Partner Ecosystem— Join Jules Birchler (Head of Business Development at Zapata) and Scott Pollack (CEO at Firneo) as they venture into the great unknown of emerging markets. Register here.

  • November 6th-9th —Nearbound Summit 2023— The future of GTM is Nearbound. Join us for the biggest-ever remote experience in GTM where B2B leaders across departments unite to share how they’re winning with Nearbound strategies and tactics. Register here.

  • Enroll before November 14th —PXP Academy Partner Manager Certification Course— Join the interactive learning session that equips you with everything you need to be successful in your daily job as an operational Partner person. Register here.

  • November 16th —Elevate Your Presale GTM with Tech Partners— Learn from industry experts like Kelly Sarabyn (HubSpot), Jared Fuller (nearbound.com and Reveal), Sunir Shah (AppBind), and Alexander Buckles (Forecastable). Evolve your GTM strategy with tech partners. Register here. 

  • Enroll by November 17th —Firneo’s Mastering Partnerships Strategy (4-week course)— Registration is now open! Learn how to diagnose and solve your partner program’s biggest challenges from the world’s top partnership leaders. Use the code "NEARBOUND" for a 1:1 Strategy Coaching package (worth $1,000) for FREE. Enroll (or check out a free preview) here 

Countdown to the cross-pod takeovers

The Summit will include not one, not two, but THREE live cross-pod takeovers with the Nearbound Podcast

 

📈 Grow, Gain, Retain with hosts Jay Nathan and Jeff Breunsbach on Success Day, November 7th.

 

📣 Marketing Against the Grain with Kipp Bodnar and Kieran Flanagan on Marketing Day, November 8th.

 

30 Seconds to President’s Club featuring Jill Rowley, Armand Farrokh, and Nick Cegelski on Sales Day, November 9th. 

 

Tune in to the live episodes by registering here

NB Marketing Pod 2.1 (1)

Register now

Micaela Richmond 4 min

Nearbound Daily #443: How to resurrect direct 💀


Is direct dying?


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