Nearbound Daily #444: Nearbounders, mount up! 🤠

Nearbound Daily #444: Nearbounders, mount up! 🤠

Micaela Richmond 4 min

Nearbound email heading - 4

Marketing Day at the Summit will feature Chris Walker, Sidney Waterfall, Allison Munro, Kathleen Booth, Justin Zimmerman, Vinay Bhagat, Kate Hammitt, and many more!


Still haven’t registered? Don’t miss the biggest virtual event in B2B GTM.

Get your spot for Marketing Day now!


Already registered? Invite your Marketing friends to the party. 

Nearbounders, mount up! 🤠

marketing Nick and Mark.9

Get your spot for Mark and Nick’s session here


So pumped to be speaking at the biggest B2B online event of the year in a couple of weeks. I could not be more passionate about my topic. Here’s why.

People-first GTM is an evolution of inbound marketing. Something that I lived and breathed for more than 10 years.

Inbound marketing is about using content to attract, engage, and delight customers. It has worked incredibly well. But its performance is starting to suffer.

But here’s the thing, we know content isn’t enough anymore. You need content + events + free tools to build an audience. And you need a great story with an opinionated point of view to match it.

And here’s the other truth.

Outbound marketing and selling don’t work like they used to unless you have a well-known and trusted brand. Even then, the economics are starting to get pretty sketchy.

So, enter nearbound.

Nearbound is about surrounding buyers and customers with the right people, relevant messaging, and the right offers to turn them into lifetime customers.

During my upcoming presentation with Nick Bennett, we’ll teach you how to use a People-first GTM approach + nearbound to evolve your go-to-market to help it perform better and be the talk of the town.

To say I’m excited is an underestimate. Giddy up!


Mark Kilens, CEO & Co-founder of Tack and ClubPF


Join Mark and Nick’s session on Marketing Day here

Action > Absorb

Learning is important, especially when we do it out loud, and especially when we do it together


But we only see real change when we are brave enough to take action on what we’ve learned. 


Writer, investor, and entrepreneur, Justin Welsh, recently reminded us all of the importance of this balance on LinkedIn. 

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Thanks for the insight, Justin


The Nearbound Summit isn’t just a place to learn from 84+ GTM leaders who have been where you’d like to go. It is also a place to create an action plan from the real-world insight they share. 


And we have just the tool to help you do it. 


Workbooks 1-min 1

With the Nearbound Summit Workbook, the virtual meets the physical, and your learnings can become your guidebook for the future.  

Participants can follow sessions, get summaries, write down key takeaways and notes throughout the event, and create their plan of attack in a beautiful book delivered right to your door.

Order yours today to get it in time for the Summit! 

Stuff you don’t want to miss!

  • Join the official Nearbound Summit community brought to you by Partnership Leaders— Partnership leaders’ goal is to connect people interested in learning about partnerships around the world. Join here.

  • Nov 8th, 2 PM EST —How to Navigate a Nascent Partner Ecosystem— Join Jules Birchler (Head of Business Development at Zapata) and Scott Pollack (CEO at Firneo) as they venture into the great unknown of emerging markets. Register here.

  • November 6th-9th —Nearbound Summit 2023— The future of GTM is Nearbound. Join us for the biggest-ever remote experience in GTM where B2B leaders across departments unite to share how they’re winning with Nearbound strategies and tactics. Register here.

  • Enroll before November 14th —PXP Academy Partner Manager Certification Course— Join the interactive learning session that equips you with everything you need to be successful in your daily job as an operational Partner person. Register here.

  • November 16th —Elevate Your Presale GTM with Tech Partners— Learn from industry experts like Kelly Sarabyn (HubSpot), Jared Fuller ( and Reveal), Sunir Shah (AppBind), and Alexander Buckles (Forecastable). Evolve your GTM strategy with tech partners. Register here. 

  • Enroll by November 17th —Firneo’s Mastering Partnerships Strategy (4-week course)— Registration is now open! Learn how to diagnose and solve your partner program’s biggest challenges from the world’s top partnership leaders. Use the code "NEARBOUND" for a 1:1 Strategy Coaching package (worth $1,000) for FREE. Enroll (or check out a free preview) here 

Nearbound Networking with Adam Pasch

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Adam Pasch is hosting Nearbound Networking sessions to kick off every day of the Nearbound Summit.


Join Adam and the team alongside hundreds of GTM pros on Nov. 6th-9th from 11 am to 11:55 am ET to: 

  • Make new connections in the community

  • Discuss nearbound strategies

  • "Give to get"

  • And much more! 

Grab your coffee ☕ and get warmed up for that day of the Summit with the coolest folks around. 


Register now

Micaela Richmond 4 min

Nearbound Daily #444: Nearbounders, mount up! 🤠

Action > Absorb

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