An open letter to Partnerships from Sales

Partner managers hold the keys to unlocking revenue growth in 2024, and becoming the heroes of their company. So, what’s holding them back?

Simon Bouchez addressed that and more in an open letter to partnerships, from sales.

Recently, Simon gave a talk to the Sales team of a large publicly traded company on the power and effectiveness of partnerships.

But, toward the end of his presentation, a Sales Manager raised her hand and said:

"This all sounds great, but my experience with our Partnership team is that they mostly call me to attach partners on deals that I know I am going to win. No surprise the win rate is higher... Best case scenario it does nothing for me, worst case it creates complexity and jeopardizes the deal."

Simon admits that he was surprised by this comment. He quickly realized that there’s a major gap in how the market enables Partner Managers to drive value to Sales.

Read the full open letter to learn:

• The state of the B2B sales funnel

• The Sales-Partnership Paradox

• Why you should start with business objectives, not partner objectives

• The real opportunity that exists this year

Because if you’re not unlocking value and proactively bringing it to the right accounts at the right time, you’ll get ignored or fired.

Companies aren’t playin’ in 2024, learn how to play to win as a partner manager this year.

How to operationalize plays from Sales

The Nearbound Sales Blueprint is the dead simple way to operationalize plays from sellers that utilize partners into the revenue mix.

Learn the granular tasks (down to the email templates) that Sales Leaders, AEs, and Partner Managers can start using today to drive 2-3x more revenue with Nearbound.

How Box got to $1 billion ARR with the help of Sales and Partnerships collaboration

Daniel O’Leary has achieved the kind of organizational alignment that most partner managers dream of, resulting in $1 billion ARR through Sales and Partnership collaboration.

Learn the frameworks and the 3 major motions he used to execute his partner strategy.

How these sellers leveraged partners to close their big deals

Nearbound empowers sales professionals to evolve from transactional sellers to trusted advisors and partners, ensuring success even when you feel your deal is at a standstill. 

Read how Darin Alpert, Leslie Douglas, Judd Borakove, Scott Leese, Saad Khan, Nick Bennett, and Tom Slocum leverage trust to unlock doors and accelerate deals.

Partner pros empower each other

Share this daily with a partner pro. Empower them to drive real impact alongside their sales organization.