Welcome to the Nearbound Daily Newsletter—the #1 partnerships newsletter in the world keeping thousands of partner professionals on top of the latest industry principles, tactics, and trends. nearbound.com is a project of Reveal. Join the movement here. And ask NearBOT a question here.
PRINCIPLES
What nearbound social actually is
In the Who Economy, social media is not just a way to get to market.
It’s a way to live in market.
Nearbound social engages your customer’s attention and intention without disrupting their daily lives.
It does this by focusing more on who the message is coming from than how it’s delivered.
TACTICS
How to wield social proof’s gravitational pull
*This section of The Daily is inspired by Jared Fuller’s Nearbound and the Rise of the Who Economy. Get your copy today.*
Brands often underestimate social proof’s gravitational pull.
They tap into partners for clumsy product plugs instead of leveraging partners as relays to amplify your signal across their trusted networks.
Decades ago, Robert Cialdini first codified the core tenets of social proof as a phenomenon in which people look to others for guidance and follow the masses when they lack sufficient information to judge a situation.
Wielding social proof skillfully is a difficult task, reserved for the most interconnected individuals.
To wield social proof, you must:
Align with your Marketing department’s rhythm of business.
Understand your Marketing department’s content engine and schedule. What existing or upcoming content can you layer partner expertise into?
Keep focus in your message and your aligned narrative.
Align with Marketing on the best way to spotlight partners in these content pieces. How does your message align with their expertise?
Make it easy for partners to share.
Spotlighting partners is one thing, but you must also capitalize on the spotlight—help them share it with dates, assets, pre-written posts, and recommendations for posting.
Social proof fuels a flywheel effect.
You spotlight partners, expanding their reach and brand. Reciprocally, their promotion attracts new followers to your ecosystem.
Get the full book here.
PODCASTS OF THE DAY
In case you have a long flight ahead of you ✈️
Here are three recent bangers from the nearbound podcast!
Meet Your Partnerships Mentor—Nelson Wang on First Principles
Nelson Wang, Global Head of Partnerships at Airtable and Founder of Partner Principles, talks about the importance of transitioning from tactics to principles in building successful partner programs. Listen now.
3 Things You Need to Know: Attribution Crisis, Early Majority, and the Consolidation of Tech with AI with Jared Fuller and Isaac Morehouse
Jared and Isaac discuss the internet’s re-platforming towards AI and GPU tech, and potential challenges for SaaS due to automation and consolidation. Listen now.
"I Built My Entire Business on Nearbound Principles" with Tim Chermak
Tim Chermak explains the evolution of marketing strategies, stressing the importance of authentic content to build trust and brand recognition. Listen now.
UPCOMING EVENT
Turn your IPP into ARR
Join Will Taylor (Head of Nearbound Partnerships at Reveal), Nelson Wang (Founder of Partner Principles), and Margaret Adam (Head of Product Marketing at Allbound) on May 23rd, 2024 at 12:30 pm ET/ 6:30 pm CET to learn how to recruit partners that win new revenue for your company, and retain current revenue by driving value to customers.
Register for free here.
UPCOMING EVENTS
Stuff you don’t want to miss!
May 23rd—From Recruitment to Revenue: How to Turn Your Ideal Partner into ARR—Join Will Taylor (Head of Nearbound Partnerships at Reveal), Nelson Wang (Founder of Partner Principles), and Margaret Adam (Head of Product Marketing at Allbound) to learn to win new revenue for their companies, and retain current revenue by driving value to customers. Register here.
May 30th—Driving Revenue Through Technology Partners—Learn from Kelly Sarabyn (Head of Product Partnerships Advocacy and Enablement at HubSpot), Asher Matthew (CEO at Partnership Leaders), and Robbie Ptaszynski (Director of Strategic Pursuits and Priority ISV Co-sell at Microsoft) as they discuss the revenue impact partnerships teams can have and evolving from re-selling to co-selling. Register here.
June 4th—Happy Customers Festival—Join tactical sessions with top HubSpot app partners to discover real strategies you can implement to level up your marketing, sales, and customer success efforts in HubSpot. Register here.
Nearbound Summit 2023 Recordings—The future of GTM is nearbound. Watch the recordings to hear how B2B leaders across departments unite with Nearbound strategies and tactics. Listen here.
You’re all caught up.
RECENTLY PUBLISHED ON NEARBOUND.COM
Your Deal Isn’t Dead, It’s Just Not Partner-Led by Andrea Vallejo
How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal
The Elephant in the Ecosystem by Chris Messina
The Era of Ecosystem Orchestration is Finally Here by James Hodgkinson
How Fullstory Builds their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14%
Nearbound and the Rhythm of Business by Jared Fuller
Rhythm of Business Checklist by Jared Fuller
How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal by Shawnie Hamer
How to use Reveal for Co-marketing Events
Unleashing the Power of Nearbound: The Stats You Need to Know by Andrea Vallejo
Howdy Partners #72: Psychology of Team-Wide Buy-In: The Answer to Partner Program Success with Maurits Pieper
Mastering the Nearbound Rhythm of the Business: Key Takeaways from the Nearbound Book by Andrea Vallejo
A Deep Dive Into the Nearbound Book, with Mike Midgley, Part 3
What’s an IPP—and (when) do you need one? by Martin Scholz and Bernhard Friedrichs
The Future of Sales Enablement: Integrating the Nearbound Strategy in Your Cold Outreach Efforts by Jeremy Chatelaine
See you tomorrow
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nearbound.com is a project of Reveal.co
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