Welcome to the NbD (Nearbound Daily). Wait, what? Isn’t this the PhD (PartnerHacker Daily)?

Read on...

“Live-in-market and learn out loud.”

This has been one of our mottos from day one, and it’s the foundation on which we built PartnerHacker.  

The market is speaking and learning loudly right now. Traditional GTM is stuck. Outbound efforts are coming back with crickets. Inbound strategies are getting buried under the insane amount of content being produced globally. 

Customers are people. And they are tired of the noise and fake personalization. They are tired of being herded like sheep into companies’ pipelines. They don’t trust it. They don’t trust vendors selling and marketing at them. 

Who do they trust? Their friends, colleagues, favorite products, influencers, and communities. That’s who they look to to make decisions—those who can help them reach their promised land.

The only way forward is by leveraging who buyers trust in the sales, marketing, and success motions.

This is Nearbound, and Nearbound is getting us unstuck.

Why Nearbound.com?

“Language comes first. It’s not that language grows out of consciousness, if you haven’t got language, you can’t be conscious.” —Allan Moore

Our goal as PartnerHacker was to be the #1 place for ideas, inspiration, news, and resources in the era of partner ecosystems. Thanks to the amazing partner pros out there (like you!), we succeeded in this goal. We created an incredible community, supported and expanded the reach of partnerships, and made hundreds of people famous in the process.

You have built a strong foundation with us. Now, it’s time to create a conscious movement that will change B2B forever.

The language and framing of Nearbound go beyond Partnerships departments. It’s allowing people to have the "a-ha!" moment, and communicate the power of partner ecosystems across all departments.

Even with the power of partnerships being proven again and again, the word "partner" falls on deaf ears for most revenue leaders. They can’t connect the dots because partnerships are seen as an afterthought—a silo or lonely island toiling away on…whatever it is they do. 

But Nearbound breaks the silos open. It connects the dots. It starts with frameworks revenue leaders know—outbound and inbound—and takes it a step further by surrounding the customer with the intel, influence, and intros of your trusted ecosystem in a systematic way.

Nearbound reveals partnerships for what they are—the most crucial component in a GTM motion that connects with how people buy.

Nearbound is not a department. And it’s not a replacement for other GTM motions, but a layering. An expansion. And it’s far from theoretical. It’s a tangible force that impacts every department and GTM professional. 

Nearbound connects. It unifies. This is the moment, the movement, and the language to bring GTM into the future.

Our goal = our call to action

This is why the rebranding of PartnerHacker to nearbound.com was a relatively easy one. All of you have been telling us that this language connects. We’re listening, and going all in!

First-year partner pros all the way to CEOs and sales heavy hitters like Jill Rowley and Scott Leese are bought in. They’re executing Nearbound strategies in their companies and seeing the rewards come back tenfold. 

We are in the Nearbound Era. What started as an opportunity has morphed into a responsibility. It’s time to carry the water and help our companies win.

Our goal remains the same: to be the #1 place for ideas, inspiration, news, and resources around Nearbound. To highlight the best conversations and minds in the movement. To live in-market and learn out loud together with you.

nearbound.com isn’t just for partnerships, but for all GTM teams who know that the only way to win in the new world is together, through trust. 

Welcome to nearbound.com. We’re excited to build the future with you.

Become a member here. 

P.S. Yep, all the amazing PartnerHacker content still lives on and all the links to it are still live.

Stuff you don’t want to miss!

• September 7, 4-10 PM EST – INVITE-ONLY EVENT – Nearbound at Night – We’re partnering with HubSpot for some major fun on the green. Only a 5-minute walk from HubSpot’s Inbound 2023 conference. VIP guest list. Toasts from industry leaders like Scott Brinker, Harbinder Khera, Tyler Calder, and more. Request an invite here.
• September 28, 12 PM EST - Game Changers: Isaac Morehouse — Isaac will join Oana Manolache to talk about how to use content creation to define a category. He’ll share the 3 elements to help you build brand awareness, drive pipeline, and unite your team. Register here.

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