Session six. Biggest Problem in GTM: Lack of a Unified Operating Model by Sam Jacobs and Kathleen Booth

Unifying around the customer means unifying around those the customer trusts. Ecosystems may be the only defensible path to market in the future.

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EXCLUSIVE

Session five. How To Scale Revenue Through Pay-For-Performance Partnerships by Michael Cole and Adam Glazer

Multiple Contributors | 27 min

EXCLUSIVE

Session seven. Event Led Growth: Partner Events at Scale by Justin Zimmerman

Justin Zimmerman | 26 min

EXCLUSIVE

Session eight. Revenue Renaissance: Why Marketing & Partnerships Will Lead Revenue in 2024 by Tyler Calder

Tyler Calder | 4 min