Welcome to the Nearbound Daily Newsletter—the #1 partnerships newsletter in the world keeping thousands of partner professionals on top of the latest industry principles, tactics, and trends. nearbound.com is a project of Reveal.co aimed to bring about the decade of the ecosystem. Join the movement here.

RECENTLY PUBLISHED

• What Top Revenue Leaders Really Think of Partnerships by Shawnie Hamer

• Nearbound Ops: Leveraging Nearbound Data and Operations to Optimize Revenue

• Mastering Nearbound Customer Success: Key Takeaways from the Nearbound Book

• The Role of Nearbound Partnerships for Customer Success by Alper Yuder

• How Nearbound Can Help Keep and Win Back Customers by Delphine Le Person and Isaac Morehouse

• Howdy Partners #69: Why Fractional Partner Management? with Pat Ferdig

• Nearbound Podcast #157: 18 Months Until the End of SaaS? Jacco’s Prophecy with Jacco van der Kooij

• Nearbound Podcast #158: Why Agency Programs are the HARDEST. The Pirate Island Problem, with Max Traylor

• Partner Up or Perish: A Review of the Nearbound Book by Antonio Caridad

A MESSAGE FROM JILL

Dear B2B founders and execs,

Enough with the empty talk about partnerships—it’s time for action.

Sure, every company and CEO publicly professes love for their partners, but let’s be real: behind closed doors, the story changes.

I’ve witnessed it myself. Businesses I once looked up to for their dedication to partnerships were actually walking a different walk behind the scenes.

I’m writing today because I sense a seismic shift in the market, and too many are failing to grasp the urgency.

Partner ecosystems aren’t fluff; they’re the essence of your brand’s trust and defensibility.

With today’s changes in AI, buyer preferences, shifts in VC funding, and more, your competitors are coming for you.

And your ecosystem and customer loyalty? That’s your fortress.

Fail to navigate from the ‘How’ to the ‘Who’ economy, and you’re not just behind- you’re irrelevant.

Let’s prioritize action, together.

—Jill Rowley

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nearbound.com is a project of Reveal.co