Welcome to the Nearbound Daily Newsletter—the #1 partnerships newsletter in the world keeping thousands of partner professionals on top of the latest industry principles, tactics, and trends. nearbound.com is a project of Reveal. Join the movement here. And ask NearBOT a question here.

RECAP OF THE NEARBOUND DAILIES LAST WEEK

• Use this Checklist Every Year, Quarter, Month, Week, and Day

• Content, The Currency of Engagement

• Inside the Marketo x Drift Alliance (100+ Referrals in One Month)

• Metadata.io Kills Their CS Team (And Why It All Points To Nearbound)

• How Fullstory Increased Their Renewal Rate by 14%

RECENTLY PUBLISHED ON NEARBOUND.COM

• How Sendcloud Achieved an 80% Increase in New Leads Sourced From Partners Using Reveal by Ella Richmond

• Your Deal Isn’t Dead, It’s Just Not Partner-Led by Andrea Vallejo

• The Elephant in the Ecosystem by Chris Messina

• The Era of Ecosystem Orchestration is Finally Here by James Hodgkinson

• How Fullstory Builds their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14% with Nigel Liaw

• Nearbound and the Rhythm of Business by Jared Fuller

• Rhythm of Business Checklist by Jared Fuller

• How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal with Wendy Wen

• How to use Reveal for Co-marketing Events

• Unleashing the Power of Nearbound: The Stats You Need to Know by Andrea Vallejo

• Howdy Partners #72: Psychology of Team-Wide Buy-In: The Answer to Partner Program Success with Maurits Pieper

REFLECTION ON THE NEARBOUND ERA

The way we buy is changing forever

Buyers are bombarded at every turn. That’s what HubSpot’s CEO, Yamini Rangan outlined in her essay "The Age of the Connected Customer."

People are drained from endless notifications across every device and account—they filter because they have no other choice.

In fact, according to Business Insider, by the end of 2020, 65% of Google searches did not result in a click. Additionally, HubSpot reports that blog readership declined and response rates to sales outreach dropped by 40% compared to pre-pandemic levels. 

Before adopting another tool or integration, connected customers are asking themselves:

• Will this integration simplify my life enough to justify the additional setup time?
   

• Will it align with my current workflows, software, and routines, or will it introduce another potential point of failure?

• Is it worth managing another password, risking another data breach, or adding another service provider or consultant to handle it?

• Will it pass a straightforward cost/benefit analysis in a time of budget cuts?

"More than data, you need context," Rangan says. 

She adds that connection is more important than information and that community is more important than contacts.

Coming from anyone other than the CEO of HubSpot, this might just sound like a platitude. However, since taking over the company in 2021, Rangan has done an excellent job steering HubSpot from the Marketing Automation Era of the 2010s into the Nearbound Era.

As the great Jill Rowley always says, customers now expect us to show up as one. If we want to thrive in today’s market, we must partner with the platforms, companies, and networks the buyer already gleans value from. 

The way to win is changing because the way we buy is changing forever.

—Jared Fuller, Chief Ecosystem Officer at nearbound.com and Reveal

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nearbound.com is a project of Reveal.co