A quick recap of the NbD this week:

• A big partner payout debate

• Revisiting Co-Sell

• Rand Fishkin and Nearbound

• Build a More Competitive GTM

• Microsoft and Facebook +$100M Alliance

Recently published

• Be a Beacon of Customer-Centricity with Jeff Reekers, Jared Fuller, and Isaac Morehouse

• Relationships Over Revenue with Vaughn Mordecai, and Sam and Jason Yarborough

• Three Nearbound Marketing Tactics to Start Using Now with Logan Lyles

Whew. What a difference one year makes.

“You’re insane. We can’t pull that off.”

Jared didn’t blink.

He was serious.

He really thought we could get 5,000 people to register for the first-ever weeklong summit focused on how partnerships affect every department.

We were barely three months in to PartnerHacker. We had five employees. There was no playbook for this.

But it worked.

Not because of us (though our team is amazing), but because the market is hungry - desperate - for a better way to reach, engage, and retain customers.

The PL[X] Summit really felt like “the moment”. A new era of GTM kicked off. You could feel it. It was palpable.

10 months later and the moment has become so, so much bigger. “Partner-Led” has become Nearbound, and revenue leaders across all departments are tuning in.

They are looking for leaders. Frameworks. Tactics.

These conversations are still young, but they have momentum like I’ve never seen in my career.

This year, the Nearbound Summit is putting these conversations in the spotlight.

What does it look like to have a - 

Nearbound Startup
Nearbound Product
Nearbound Success
Nearbound Marketing
Nearbound Sales

- strategy?

We’ll take a full day to dive into each. This event will kick the moment into high gear. This is where things get realer than real. This is where careers, companies, movements, and industries are made.

I’m humbled and honored to be in the middle of this moment with you.

I can’t wait to see you at the Summit.

- Isaac