What if you had it backwards?

That’s the question PartnerPage founder Mario Tarabbia asked in this column last week.

The default is to start with, "How can I get value from partners?"

But if you flipped that to, "How can I create value for partners?" and didn’t even wait for them to move first, but did it up front, without permission, what might happen?

Prove it

Ever since Jill Rowley said, "Show me you know me. Tell me how you can help me. And prove that you care." during Ecosystem Week 2022 I haven’t been able to get the idea out of my head.

In three short sentences it proves that people are fed up with feeling like just another lead in an endless funnel. It calls out how things have been done and challenges all the stakeholders involved to come up with something better.

Co-Selling with a trusted partner is the best solution I can think of.

It allows the customer to talk with someone who has dealt with their exact problem and has trusted their solution (you) enough to create a thriving partnership.

How else can you show your customer you know them?

Jared had a PSA about this topic recently.

Meme of the Day

Shared by PhD reader Gary Gower

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