Nearbound Daily #017: Focus on Your USP, Partner Up on the Rest

Nearbound Daily #017: Focus on Your USP, Partner Up on the Rest 2 min

Build, Buy, or Partner?

Build what you are good at, and focus on your core competencies; this is your USP.

Buy the things you’re not great at but can’t find anyone to partner with. 

Partner up to close your product gaps and move quickly.

Thanks to Franz-Josef Schrepf for inspiring this section of the PhD. 

New partner pod episodes

We have a lot of new podcasts every week. Check them all out below.

This one with Kim Walsh was an absolutely top-tier fountain of wisdom.

Isaac, Jared, and Kim talk about the importance of incentive structure in ramping up productivity.

The Howdy Partners posse talks about how to stay healthy in the midst of chaos in this episode.

Cassandra Gholston schools us on the right incentives for sales teams to participate in partnerships willingly in this episode.

Pete Caputa gives us an inside look at how he started marketing the partner led way in this episode.

Isaac Morehouse and Will Taylor take a look at the Partner Success Maturity Model.

Allan Adler breaks down how to find hidden opportunities in the partner ecosystem here.

Let’s partner up on content creation

Looking to take your content creation to the next level? Let’s create content the partner led way.

🤝Will Taylor has been working behind the scenes on The Ecosystem Creator Lab.

It’s a weekly newsletter with the ecosystem’s hottest topics, writing prompts, and enablement resources.

It’s an effortless way to conquer writer’s block, win the war of art, stay up-to-date with your ecosystem, and find enablement tools to boost efficiency.

If you’re a creator, sign up here.

Build a partnership app in Salesforce

Building a partnership app is a great way to add quick value and help establish a space for your team to work efficiently and successfully.

Aaron Howerton created an incredible guide on how to do it in last week’s Partner Experience Weekly.

He shows the step-by-step process to get it done; check it out here.

*If you’d rather listen to Aaron Howerton walk you through the process, subscribe to the audio podcast version of his column.

We partied with models

That’s right. Last Friday, we unveiled the Partner Success Maturity Model.

If you didn’t make it, don’t fret. We recorded the event for you. You can watch the whole event (free and ungated), or just get the summary of the beautiful Partner Success Maturity Model here.


  • Kiflo Roundtable: Driving Partner Meetings - Thursday, March 2nd, 11:00 AM (CST). Register here.

Image of the Day

Are partnerships the ultimate prisoner’s dilemma? If we all cooperate, we all win. Thanks for the image Stewart Wesley!

Help a partner pro join the era of Nearbound, send them the PhD

And get some PartnerHacker swag while you’re at it.

Enter your email on our referral page to get started. 2 min

Nearbound Daily #017: Focus on Your USP, Partner Up on the Rest

Check out the Ecosystem Creator Lab, and this week's pods.

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