Nearbound Daily #052: Don't Go It Alone

Nearbound Daily #052: Don't Go It Alone 3 min

Build a community

I hate to break it to you, but your partner program can fall apart at any moment.


If every partner operates in isolation, it’s easy for them to drop or switch to a competitor.


Smart partner pros build an ecosystem & community around their partner program.


If you want your partners to stick around, they need to...


🤝 be connected with community members

🏡 feel like they belong.

📆 be regularly engaged.


Build your partner program, but don’t neglect the community.


Thanks for contributing to this section of the PhD, Franz-Josef Schrepf!


Bitly bets big on partnerships

I think CEOs are starting to realize that if they don’t have a partnership strategy, their competitors will. And that should terrify any founder or CEO that isn’t thinking about that. — Kevin Raheja, VP of Partnerships at Bitly


Bitly made headlines last week, announcing they’ve hired a VP of Partnerships. Despite the economy, they’re betting big on partnerships as a growth opportunity.


We asked Raheja why he thought Bitly was investing in partnerships now.


He pointed out a few major trends:


  1. Marketing and sales channels are getting much more expensive

  2. Customers are asking for products to integrate with each other

  3. Partner ecosystems are a huge (compounding) competitive advantage


Every company should be watching these trends.


In the months and years to come, we will see traditional channels become more saturated, customers demand more and more personalized, in-app experiences, and competition becomes even more fierce.


Read more here.


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Nearbound Daily #052: Don't Go It Alone

Going it alone is not the play. Learn more about building a community, plus more on Bitly making headlines last week.

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