📄 Use this template to drive Nearbound sales

Here’s an example of an Intel play AE’s can leverage right now as a Nearbound sales play.

“Hey Partner X, I’m talking to contact Y next week over at account Z. I noticed you closed them last quarter with buy-in from the A department.

So that I’m presenting the most relevant case about our joint value proposition of B, would you be willing to share any intel about the business initiative you aligned to?

A few of your top bullets would be extremely helpful, or if you’re open to hopping on a call for 15 mins maybe I could offer up some intel from my side on C account(s) you’re selling to which I owned the oppty for and we can trade notes.” 🔥🔥🔥

It’s not quite referral; it’s not quite outbound; it’s certainly not channel.

It’s Nearbound.

Steal the template. Use it. It works.

Start playing Nearbound now.

😯 This changes everything...

Number one, this is going to help humanize your internal thought leaders, and number two it won’t look like an ad – the less an ad looks like an ad, the better. – Bryttney Blanken of metadata.io

Tim Davidson and Bryttney Blanken recently sat down with Logan Lyles to talk about LinkedIn’s new thought leader ads feature that allows marketers to capitalize on the power of the people we work with day to day.

By surrounding prospects with subject matter experts, you’ve already got built-in trust.

Plus, this means companies won’t just partner with influencers externally.

The new feature promotes partnering internally.

This is going to be a massive way to leverage the power of Nearbound.

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🗣️ Why is everyone talking about Nearbound?

Here’s the simple version of Nearbound:

Outbound = interrupts

Inbound = attracts

Nearbound = surrounds

Still confused?

Join Jared Fuller and Scott Pollack as they discuss what Nearbound actually means, and what every partner manager needs to know about it.

They’ll cover:

1. What is Nearbound, and why is it something to get excited about?
2. How does Nearbound impact the way partnership leaders do their work?
3. How do you get your executives, stakeholders, and partners on board with a Nearbound future?

It’s happening on June 7, 12 PM ET – Register here.

📅 Happenings

• June 1, 1 PM ET — PartnerHacker x Magentrix — How We Incentivized Resellers to Grow Our Program by 26% . Register here.

• June 5, 1 PM ET — RevGenius x PartnerHacker. Discover the strategies, including the combination of content and community, the significance of storytelling over numbers, and the paradigm shift from the “how” to the “who” economy. Register here.

• June 7, 12 PM ET — Why is Everyone Talking About Nearbound? Join Jared Fuller and Scott Pollack as they discuss the future of Nearbound. Register here.

• June 15, 12 PM ET — No B.S. Guide to Co-Selling Millions with Partners (from partnership people who’ve really done it). Chris Lavoie, Rob Rebholz, and Justin Zimmerman will share the real-world sh*t that works. Register here.

• June 27, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour - Europe – Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France. Register here.

🌄 Image of the Day

Thanks for the image, Peter Caputa.

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