Start small and build trust

If you want to build trust with your customer-facing teams, create small and intimate opportunities for them to meet your partners.

The better the relationship THEY have (not you), the more they will trust they can do right by the customers they work with.

Ergo, they will be much more likely to vouch for them or even recommend them to your customers.

End result: Trust, which will drive leads to your partners.

Thanks for contributing to this section of the PhD, Marco De Paulis.

Will AI take our jobs?

Barrett King, Sr. Manager — Global GTM Strategy, Partner Ecosystem at HubSpot, joins the PartnerUp crew to discuss how AI will affect our jobs.

Barrett, Jared, and Isaac talk about the current labor constraints agencies face. It’s hard to have enough labor when projects come in without enough overhead to survive.

Check out the full episode here.

🚀 Supercharge your revenue with partner-led events

The most powerful event plays are often hiding in the things that don’t hit your attribution data.

There are 28 moments in the buyer’s journey. How many are you a part of?

If not you, WHO else is a part of those moments?

We’re getting together with the masters of Nearbound sales, marketing, and events to discuss how you can stand out in the WHO economy with a Nearbound play.

Join Jared Fuller, Jill Rowley, Mark Kilens, Bryan Brown as they unveil how to use Nearbound events to supercharge revenue.

REGISTER HERE.

📅 Happenings

• June 27, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour - Europe – Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France. Register here.

• June 28, 2 PM ET — HubSpot is hosting "The Co-Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (Clickup), and Isaac Smith (ON24) generate MQLs thru/with partners. Hosted by Kelly Sarabyn (Hubspot). Register here.

• June 29, 1 PM ET — Nearbound: Supercharge Revenue With Partner-led Events – Why do only 30% of people who register show up for an event? It’s because you’re doing it wrong! Join our awesome panel of speakers as they unveil how to use Nearbound to take Event-Led-Growth to the next level. Register here.

• July 12, 12 PM ET — What is Account Mapping? Join David Herzog, Senior Worldwide Go-to-Market Leader at Amazon, and Scott Pollack (CEO at Firneo) as they unlock the mysteries of account mapping. Register here.

🤣 Meme of the Day

Thanks for the meme, Jessie Shipman!

🤝 Build trust one partner at a time. Share the PhD.

Share the PhD and get some PartnerHacker swag while you’re at it.

Enter your email on our referral page to get started.

Pre-register for free today.