You’ve gotta start thinking about the WHO economy

Here’s what I mean:

We’ve all got access to the same *how*:

— We can all start a podcast.

— We can all launch a YouTube channel.

— We can all post on LinkedIn, Twitter, TikTok & Instagram.

But it changes the game if we start paying attention to *who* can help us reach our audience.

So, where do you start looking if you shift to WHO, not HOW?

Here’s a short list I’ve been compiling as I talk to other marketers on the Marketing Together Podcast.

These are the *who* (outside of your marketing team) you can start marketing with:

— Your Founder

— Your SME’s

— Employees

— Prospects

— Content Creators

— Former Buyers

— Your advisors

— Integration partners

— Board Members

— Agency Partners

Start there and let me know where you end up.

Thanks for contributing to this section of the PhD, Logan Lyles.

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How to make your first partner hire

Should your first hire be in sales or customer success?

Will and Ben discuss whether hiring someone with sales experience or customer success experience as your first—ever partner hire is better.

Check out the full episode here.

📅 Happenings

• July 12, 12 PM ET – What is Account Mapping? Join David Herzog, Senior Worldwide Go—to—Market Leader at Amazon, and Scott Pollack (CEO at Firneo) as they unlock the mysteries of account mapping.

Register here.

🌅 Image of the Day

Thanks for the image, Allan Adler.

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