Hope is not a strategy

But it’s frequently a partner enablement strategy.

Spray and pray is not the way.

(Dang… apparently today is the day for bumper sticker sayings)

Partner enablement has to be more than creating an asset, sending it out, talking about it once, and then crossing your fingers that the referrals will start pouring in.

Partner enablement starts with a relationship.

It starts with giving 🤲.

It starts with empathy and understanding 🫂.

It starts with curiosity 🤔.

Then it moves into a workflow, relevant, up—to—date, and engaging content that is easily accessible and meets people where they are.

Easy being the key.

If you’re trying to change people’s behavior from the outside in, you’ve got a long and likely impossible road ahead of you.

Thanks for contributing to this section of the PhD, Jessie Shipman!

The integrations playbook for Partner managers

Alloy just released an interactive playbook for commerce partnerships, sales, and product experts.

PMs can answer a few questions, and the content will update to meet your integration needs 🪄.

Check out the interactive PM playbook.

Partners care about these 4 metrics

Listen to the Partnerships Unraveled Podcast.

Key partner metrics:

• Deal size

• Deal margin

• Deal velocity

• Deal conversion

Partners want to know how they are performing. By delivering key metrics, you’ll know what needs to change to drive the relationship forward.

📅 Happenings

• July 12, 12 PM ET — In the next Nearbound at Work session, Logan Lyles will tell you how to leverage the Who Economy and Nearbound as he guides you through the last two phases of marketing together: Activation and Iteration. Register here.

• July 12, 12 PM ET — What is Account Mapping? Join David Herzog, Senior Worldwide Go-to-Market Leader at Amazon, and Scott Pollack (CEO at Firneo) as they unlock the mysteries of account mapping. Register here.

😂 Meme of the Day

Thanks for the meme, Jessie Shipman!

🤝 Share more than hope — share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.

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