Nearbound Daily #105: It's Not About the Funnel

Nearbound Daily #105: It's Not About the Funnel

Multiple Contributors 3 min

We’re hosting a Nearbound party today! 🎉

No biggie, we’re just about to rewrite B2B history with today’s massive announcement 😲.

And we want to do it LIVE. Together. With you.

At 1 PM EDT, Isaac Morehouse, Jared Fuller, and Justin Zimmerman will drop the news.

And you’re not going to want to miss it.

We’ll give out prizes and rewards to those who join us.

Don’t miss us today at 1 PM EDT.


Sales needs a new approach

Three of the top salespeople I know, Scott Leese, Jared Robins, and Jill Rowley, are talking about how the sales funnel is broken.

What does that tell you? 🤔

Your funnel is f*cked.

Inbound and outbound strategies aren’t working.

It’s time to build a Nearbound motion.

Start making connections.

Get intros.

Gain intel.

Build influence.

Your funnel is broken, and it isn’t getting better in the next 12 months.

It’s time for a Nearbound approach.

Everything goes through the ecosystem

Everything we do is driven through our ecosystem. That’s our primary go—to—market strategy." — James Hodgkinson

On the PartnerUp Podcast 117, James Hodgkinson talks about the Nearbound tools and methods he’s using to grow his business.

Using a Nearbound approach is the next opportunity for his business to level up.

Direct sales are no longer working like they used to.

People are overwhelmed with information.

You need to leverage the people and businesses your customers already know and trust.

The ultimate partnership episode

Last week on Friends with Benefits, THE power partner couple Jay McBain and Michelle Ragusa-McBain joined Sam and Jason to talk about everything relationships.

This one was SO FUN.

It’s one partner couple talking to another partner couple.

You’re going to love getting to know the McBains!

Here’s what they discussed:

👯 How to build purpose—driven relationships in a digital world

🎯 How to gain trust at the point of influence

🔎 How to narrow your focus when setting goals

Take a listen here.

📅 Happenings

  • TODAY – July 12, 12 PM ET — In the next Nearbound at Work session, Logan Lyles will tell you how to leverage the Who Economy and Nearbound as he guides you through the last two phases of marketing together: Activation and Iteration. Register here.

  • TODAY – July 12, 12 PM ET — What is Account Mapping? Join David Herzog, Senior Worldwide Go—to—Market Leader at Amazon, and Scott Pollack (CEO at Firneo) as they unlock the mysteries of account mapping. Register here.

Quote of the Day

There’s no need to go through the struggle from the very beginning. Talk to folks that have managed that type of partnership learning from their experience, what’s worked & what hasn’t worked. It really lets you have an upper hand in starting fresh. —Alyshah Walji, Director of Partnerships at Vividly on Howdy Partners

🤝 Help a partner fix their funnel, share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.

Enter your email on our referral page to get started.

Pre-register for free today.

Multiple Contributors 3 min

Nearbound Daily #105: It's Not About the Funnel

The sales funnel is broken and everyone knows it.

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