We need more trust

There is a growing problem with inbound marketing.

We need more magnets to leverage the same pulling power.

It is a major shift.

And it’s a good one!

But it requires us to change.

We’ve got 2 options:

1) Try to build a bigger magnet 😬🧲

2) Leverage the power of multiple magnets *together* 🤝

I’m going with #2.

You need to start tapping into:

— Influencers

— Strategic Partners

— Content Creators

— Agency Partners

— Your Customers

Instead of building a bigger magnet. Start surrounding your prospects with the collective power of all your magnets.

Thanks for contributing to this section of the PhD, Logan Lyles!

We’re going to Catalyst!

We’re stoked to be attending Catalyst 2023, August 21—23 in Denver, Colorado.

Our team of hackers will be covering everything happening on the ground.

We’ll also have a live podcast booth to record the PartnerUp podcast.

We can’t wait to see you there.

Register here.

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Follow us on Tiktok to get your fix of the latest PH wisdom from Ademola Adelakun, Isaac Morehouse, Jared Fuller, and Will Taylor.

Take a look at the big partnership picture

The Howdy Partners posse was joined by strategic partnership expert Alyshah Walji.

Together, they dive into the intricacies of building successful strategic partnerships, regardless of whether you’re working with a massive corporation or a smaller technology company.

Check out the full episode here.

Partnerships in the Wild

Check out all of Barbie’s partnerships. Thanks, FJS!

🤝 Help us surround partner pros, share the PhD

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