You’re doing it wrong

Most partnerships teams and, even more often, their C—suite & Boards are thinking about partnerships incorrectly.

Partnerships is not just a team, or a revenue channel.

Among other things, partnerships can:

— Build credibility (Brand)

— Reduce acquisition costs (Marketing)

— Grow your audience (Marketing)

— Shorten sales cycles (Sales)

— Increase deal value (Sales)

— Increase win rates (Sales)

— Increase CLTV (Success)

— Reduce churn (Success)

— Fill functional gaps (Product)

If you’re a partnerships leader and you’re not talking about, or more importantly MEASURING, these things OR if you’re in the C—suite or Board and not thinking about how to leverage partnerships in all of these ways and more, you’re doing yourself and your business a great disservice.

Thanks for contributing to this section of the PhD, Greg Portnoy.

Authenticity > AI at Collision 2023

Collision 2023 was THE tech event of the year. It brought together tech from all areas — from hardware to software.

The main theme? AI. 🤖

Although it wasn’t the kind of AI you’re thinking of.

The overarching theme was about bringing authentic intention to your business dealings.

For example, in Robert Brunner’s (Founder @ Ammunition) talk on “Global Brands in the Context of 2023,” he stated that one of the top priorities for businesses should be:

Trust from our partners and trust from our audience. Create work that’s true to its purpose. Do it in an authentic way. If you don’t, you lose trust and people stop engaging.

Read the full article here:

See you at Catalyst

🚨 EPIC ANNOUNCEMENT ALERT!! 🚨

PartnerHacker will be bringing Nearbound to Catalyst in Denver!

With the addition of 🤝Will Taylor🤝 and Ademola — Partnership Leaders’ already epic event, Catalyst, is now 90% MORE EPIC.

→ Will we be in our fabled PartnerHacker outfits? You bet your butt we will.

→ Will we be interviewing and entertaining you? Also yes.

→ Will you be able to get FREE advice from Nearbound and Partnerships experts at the Catalyst Genius bar? OoOoOh YES.

If you’re looking to build partnerships that drive UNPRECEDENTED value for your business, you DO NOT want to miss this.

👉 Buy your ticket NOW.

📅 Happenings

• July 26th, 2 PM ET — Mastering Power Dynamics in Negotiations — Join Janet Giesen (Principal at JetPath Consulting) and Scott Pollack as they teach effective strategies to leverage power dynamics so you can negotiate from a position of strength. Register here.

📊 Stats of the Day

Thanks for sharing these partnership stats, Bryan Williams.

🤝 Help a partner take a look at the bigger picture — share the PhD.

Share the PhD and get some PartnerHacker swag while you’re at it.

Enter your email on our referral page to get started.

Preregister for free today.