Stay positive and focus on the customer

Let’s keep this simple.

When you focus on serving customers, you can make progress.

What can you do for customers to make it easier to buy from you?

Start with campaigns you can do and build from there.

Involve other companies to help you expand go—to—market campaigns.

Get good at doing one marketing tactic, then scale it up by doing more of the same tactic.

A partnership campaign can be as simple as a guest blog post, a cocktail party, or a sales opportunity with a mutual customer.

Are you finding one campaign too hard? Try something easier.

Just posting something positive about your partners on social media is so easy; you can do it today.

When you create motion in the market, the market will create opportunities.

When you create opportunities, you can recruit your organization to support you.

You, too, can do it, my friends. When you start, you start.

Thanks for contributing to this section of the PhD, Sunir Shah.

The power of Neabound on the PartnerUp pod

Watch on YouTube or sub on any of your favorite apps.

Last week, Scott Pollack, Co—Founder & CEO of Firneo, joined Jared to discuss how to understand the power of Nearbound.

Jared demystified Nearbound and explained why it’s so powerful.

Check out the full episode here.

Set up your affiliate program for success

Paddy McGill has over a decade of experience in partnerships and affiliate marketing.

He joined the Howdy Partners posse to discuss optimizing your affiliate program.

Check out the full episode here.

📅 Happenings

• July 26th, 2 PM ET – Mastering Power Dynamics in Negotiations – Join Janet Giesen (Principal at JetPath Consulting) and Scott Pollack as they teach effective strategies to leverage power dynamics so you can negotiate from a position of strength. Register here.

Meme of the Day

Hey, now... this one hits too hard 😬🫣🫠. Thanks for the meme, Jessie Shipman.

🤝 Stay positive, share the PhD

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Preregister for free today.