Nearbound Daily #119: Don't Complicate Partnerships

Nearbound Daily #119: Don't Complicate Partnerships

Jessie Shipman 2 min

Focus on simplicity

People say it’s hard to build a high-quality partner enablement program because nobody logs in to the portal. Why make it so complicated?

Ask: Who is your audience?

What is the one thing they care about?

Find many ways to speak to that one motivation.

Make it easy to access.

Use it to build trust.


Thanks for contributing to this section of the PhD, Jessie Shipman.

Why partner attach is King

Attach is the only metric that matters. — Aaron McGarry

Aaron McGarry, Chief Ecosystem Officer from Qualtrics was dropping some HEAT on partner attach rate (PAR) on the PartnerUp pod.

This episode of PartnerUp was a must-listen.

In his words...

If you want to get to massive scale that completely changes the growth trajectory of your company, then you really need to pay attention to what I’m about to say next, which is: ATTACH IS THE ONLY METRIC THAT MATTERS... — Aaron McGarry

This is hands down one of the most foundational points I’ve ever heard on the topic that every partner and ecosystem leader needs to contend with, now.

I can’t say it any better than Aaron did.

Listen for yourself.

Three Nearbound use cases you’ve never thought of

Nearbound is not partnerships. It’s how you leverage partnerships to drive revenue.

Here are three ways to get started:

  1. Events: Identify prospects attending upcoming events to gauge the ROI of attending.
  2. Deals: Close deals by connecting with those your customers already know and trust.
  3. New Verticals: Use intel to run a campaign to target new accounts.

Read more at the Reveal blog here.

Partnerships in the Wild

Uber announces Uber Travel powered by AwardWallet.

🤝 Keep it simple. Share the PhD with a partner pro.

Share the PhD and get some PartnerHacker swag while you’re at it.

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Jessie Shipman 2 min

Nearbound Daily #119: Don't Complicate Partnerships

Focus on simplicity.

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