Unleash partnership growth

You can add value to partnerships in different ways.

To unleash explosive growth, here are a few ideas:

1️⃣ Enhancing your partners product or service

Offer expertise to enhance their offerings—integrations, features, or complementary services.

Elevate their value proposition to benefit their customers even more.

2️⃣ Expanding your partners reach

Connect with new markets or customer segments.

Introduce them to potential customers aligned with their objectives.

Expand their opportunities and grow together.

3️⃣ Boost your partners efficiency

Streamline processes, improve operations, or reduce costs.

Automation, training, and sharing best practices to optimize their operations.

4️⃣ Provide strategic guidance

Share industry knowledge and insights as their trusted advisor.

Help them make informed decisions, adapt to trends, and navigate the market effectively.

5️⃣ Co-market and co-sell

Collaborate on joint marketing and sales initiatives.

Amplify both brands, reach a wider audience, and create a compelling value proposition.

Every partnership is unique. Tailor your approach to their goals, strengths, and areas for improvement.

Thanks for contributing to this section of the PhD, Adam Pasch.

Sometimes you need to do a little guerilla marketing 🦍

JK Sparks, Head of Marketing at AudiencePlus, did something that only a few are doing today — an in-person growth tour.

To crush the tour, he used guerilla marketing tactics such as piggybacking off larger events to help make the tour a success.

He joined Logan Lyles on the Marketing Together Podcast to discuss his learnings.

Here are a few takeaways from the show:

1. Collab with partners to make events bigger and better.

2. Nail down your ICP. You need to know who you are marketing to to be successful.

3. Own your audience. Social media is great, but the algo can instantly change, leaving you scrambling.

4. Piggyback off larger events. Tap into the audience that already exists.

Watch a clip from the show about how JK used guerilla marketing tactics to crush the growth tour.

Don’t screw your partners over

Most SaaS companies trap partners in a competition that slashes margins. 📉

They acquire too many partners and then get them to feature the same offers and services.

Pete Caputa of Databox has taken a different path.

He’s created a partner program that encourages partners to be unique by:

• Helping partners identify a unique market.

• Teaming up on a joint marketing campaign, generating unique, unduplicatable content.

• Providing partners with white-label software, allowing them to create proprietary analytics services.

Result? Limitless partners that don’t compete.

Check out Pete’s full post here.

📆 Happenings

• Aug 16, 2 PM EST – Partnerships Career Power-Up: Leveraging Transferable Skills – Join Christiannah Oyedeji (Former Head of Partnerships at MailChimp) and Scott Pollack (CEO at Firneo) as they explore how to build transferable skills that can help you evolve throughout your partnerships career. Register here.

Quote of the Day

If you want to get to massive scale that completely changes the growth trajectory of your company, then you really need to pay attention to what I’m about to say next, which is: ATTACH IS THE ONLY METRIC THAT MATTERS... — Aaron McGarry on the PartnerUp Podcast

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