Get the most juice from the squeeze

20% of your partners will bring in about 80% of revenue.

There’s no getting around the Pareto Principle.

But it doesn’t need to stop there.

You need to ask:

• Which partners are driving revenue and why?
• What are those partners doing to drive results?
• What are the key trends?

Then take what you learned, go back, and apply it to the 80% who aren’t performing.

The 80/20 principle is a starting point, not a stopping point.

Take over the market with category design

Christopher Lochhead, author, podcaster, advisor, and category design teacher, joined the PartnerUp pod to discuss, category design, personal branding, AI, and the future of work.

Isaac and Christopher dive into category design, the importance of language, and the difference between gut reactions and instinct.

He berates social media for creating mindless chatter and urges listeners to think critically about what they put out on social media.

Catch the full episode here.

📅 Happenings

• Aug 16, 2 PM EST – Partnerships Career Power-Up: Leveraging Transferable Skills – Join Christiannah Oyedeji (Former Head of Partnerships at MailChimp) and Scott Pollack (CEO at Firneo) as they explore how to build transferable skills that can help you evolve throughout your partnerships career. Register here.

Meme of the Day

Thanks for the meme, Channext.

🤝 Here’s a 80/20 tactic you can stand by — share the PhD with a partner pro

Share the PhD and get some PartnerHacker swag while you’re at it.

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Preregister for free today.