Nearbound Daily #128: The Way We Buy Has Changed

Nearbound Daily #128: The Way We Buy Has Changed

Multiple Contributors 2 min

We’ve moved from the HOW to the WHO economy

In the old world, we:

  • Used Google to find solutions
  • Compared product specs
  • Looked for the best information

Now we:

  • Ask those we trust for recommendations
  • See who else is using it
  • Find a product with the best network

We’re no longer searching for answers to "how."

We now buy by searching for answers with “who.”

The way we buy has changed; it’s time GTM noticed.

7 lessons learned from building Hopin’s agency program

In April 2020, Hopin, the leading virtual events platform, hit an unusual snag: extreme demand.

Pandemic-induced lockdowns had escalated the need for virtual event spaces. And they were swamped.

Without the ability to scale, their reputation would’ve been ruined if it wasn’t for partners.

Check out what Franz-Josef Shrepf learned from working with partners at a rapid pace:

Read it here.

It’s coming... the biggest B2B event of the year

Last year, we made history at PL[X] by bringing together over 5,000 professionals for the biggest GTM event of the year.

This year, we’re blowing PL[X] away and replacing it with the Nearbound Summit.

We’re sick of living in an 80’s techno-dystopian future with bank runs, downturns, and layoffs.

But the only way out is together.

Join us, Nov 6 - 9, for a 4-day virtual event covering Nearbound strategies and tactics for every department.

Register here.

Register for free today.

📅 Happenings

  • Aug 16, 2 PM EST – Partnerships Career Power-Up: Leveraging Transferable Skills – Join Christiannah Oyedeji (Former Head of Partnerships at MailChimp) and Scott Pollack (CEO at Firneo) as they explore how to build transferable skills that can help you evolve throughout your partnerships career. Register here.
  • September 8, 12 PM EST - Game Changers: Isaac Morehouse — Isaac will join Oana Manolache to talk about how to use content creation to define a category. He’ll share the 3 elements to help you build brand awareness, drive pipeline, and unite your team. Register here.

Image of the Day

Thanks for the image, Mark Brigman, Ph.D.

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Multiple Contributors 2 min

Nearbound Daily #128: The Way We Buy Has Changed

Multiple Contributors - Jared Fuller & Aaron Olson We've moved from the HOW to the WHO economy.

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