We’re in a new era

B2B is begging for a new way.

Everyone in GTM can see that outbound and inbound aren’t working like they used to.

The solution is right in front of us, but B2B is scared to try something new.

The old playbooks aren’t dead, but they aren’t improving.

It’s time to tap into Nearbound plays that actually work.

Build a robust Nearbound motion with the partners you already have now.

Go deep with them.

Start tapping into the 3 I’s of Nearbound: intros, intel, and influence.

Unpacking partnerships

On the Howdy Partners Podcast, Tom Burgess talks with Will Taylor about what it’s like to work as a channel account manager for SaaS Labs.

Tom shares what he’s learned through various phases on the job. He explains what is and isn’t working, and what he’s focused on to scale his partnerships program in the next few months.

This episode is full of insights, lessons learned, and takeaways for anyone navigating the world of partnerships.

Listen to the full episode here.

📅 Happenings

• Aug 16, 2 PM EST – Partnerships Career Power-Up: Leveraging Transferable Skills – Join Christiannah Oyedeji (Former Head of Partnerships at MailChimp) and Scott Pollack (CEO at Firneo) as they explore how to build transferable skills that can help you evolve throughout your partnerships career. Register here.
• September 8, 12 PM EST - Game Changers: Isaac Morehouse — Isaac will join Oana Manolache to talk about how to use content creation to define a category. He’ll share the 3 elements to help you build brand awareness, drive pipeline, and unite your team. Register here.

Quote of the Day

If you want sustainable growth, you have to have internal champions and internal relationships. You cannot do it on your own. – Corey Snyder on the Friends with Benefits Podcast

🤝 Engage a partner pro, share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.

Enter your email on our referral page to get started.

Register for free today.