Nearbound Daily #131: It's Not Just About Your Product

Nearbound Daily #131: It's Not Just About Your Product

Multiple Contributors 2 min

Nearbound at Night

Nearbound is going to INBOUND. 🚀

On September 7th, join HubSpot and Reveal for a crazy event.

Limited space, so request a VIP invite here.

We’ve moved beyond the review ratings

I don’t care how "good" something is.

I care who’s telling me it’s good.

We’ve moved from the ’How’ to the ’Who’ economy. Buyers are overwhelmed with answers to, "how do I solve X" questions, so they are asking, "who can I trust to help me solve X" instead.

My wife and I literally did the opposite of what our realtor recommended — because she was not trying to get to the same place we were! Our realtor’s preferences and priorities were way too different from ours.

Buyers don’t care much for your 4.7 star rating. They do care WHO recommends you.

They’re looking for people who have been to the place they want to go. That’s who is influencing most of the 28 moments along the buyer journey that Jay McBain talks about.

You need to partner with those people your customers already trust.

That’s called Nearbound, and it’s the only way to win in the Who economy.

Lead with empathy

Charles Crnoevich, SVP of Business Development and Partnerships at Bombora, joined Sam and Yarby on the Friends with Benefits podcast to talk about his career in partnerships.

They dive into the importance of community, and understanding how to execute the proper partner motions.

Charles emphasizes the importance of using a community to build partnerships. He also stresses the need to experiment when building a partnership program.

Listen to the full episode here.

Partnernomics offers free education to partner pros

Last week, Mark Brigman, CEO of Partnernomics announced that he’s giving away $1M in educational grants to partner pros.

Partnernomics is the only university-backed partnership certification available.

Mark is giving away access to the following courses:

  • Partnering Foundations
  • Partner Foundations Course Certification

Check out the announcement on LinkedIn.

📅 Happenings

  • August 23, 2 PM EST — Partner Jobs Landscape: Choosing Your Ideal Role — Join Rudmila Rahman and Scott Pollack as they discuss how to achieve your career goals in partnerships. Register here.
  • September 8, 12 PM EST - Game Changers: Isaac Morehouse — Isaac will join Oana Manolache to talk about how to use content creation to define a category. He’ll share the 3 elements to help you build brand awareness, drive pipeline, and unite your team. Register here.

Meme of the Day

Thanks for the meme, Jessie Shipman!

🤝 Help a partner pro get to where they want to go, share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.

Enter your email on our referral page to get started.

Register for free today.

Multiple Contributors 2 min

Nearbound Daily #131: It's Not Just About Your Product

Multiple Contributors - Isaac Morehouse & Aaron Olson We've moved beyond the review ratings.

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