A quick recap of the PhD from this week:

• It’s On You
• It’s All About Trust
• A Nearbound Play that Works
• A One Pager Won’t Cut It
• Trust is the Only Way

Recently published:

• PartnerUp #112: Unveiling the Secrets to Unbeatable Customer Retention and Win-Back Strategies with Emilia Janis, Jared Fuller, Crevan O’Malley, and Andrew Thomas
• The Partner Experience Weekly: How to Select an Account Mapping Solution by Aaron Howerton
• Selling Together #16: Buyers Want Nearbound by Jessie Shipman and Sean Adams
• Referral is the Currency of Partnerships by Jessie Shipman
• Marketing Together #15: New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees) with Logan Lyles, Bryttney Blanken, and Tim Davidson
• Howdy Partners #36: Nearbound with Jason Yarborough and the Howdy Partners Posse
• The What, Why, and How of B2B SaaS Tech Partnerships: Part 1 by Dylan Charles

America’s Promise & The Melting Pot of SaaS: Partnerships

You don’t have to be born American to be American.

America’s strength comes from our incredible diversity.

The same holds true for partnerships.

In partnerships, you’ll find partner pros from many different backgrounds.

Partnerships is the hidden melting pot of the SaaS world.

It’s a mix of professionals from every nook and corner of our businesses. Sales, marketing, customer success—you name it!

Each brings a different flavor, making the dish (or, in our case, the solutions) richer.

And guess what?

The numbers speak for themselves:

• A study from Boston Consulting Group found that diverse management teams led to a 19% revenue increase from innovation.
• Forrester reports that companies with robust partner ecosystems grow a whopping 35% faster than those without.
• CRN adds that 70% of B2B buyers would rather do business with companies that have a strong partner ecosystem.

🍒 The cherry on top?

• Accenture found that 91% of B2B leaders are banking on more business from partners in the next three years.

And here’s something else to chew on.

In partnerships, we’ve got the unique opportunity to recruit talents from all corners of the business, adding spice to our melting pot, mature the recipe, and grow up together!

Diversity isn’t just a social win—it’s a hidden superpower that’s setting us up for some amazing success.

In partnerships, we’re embracing diversity in every sense of the word, and it’s not just for the sake of being inclusive.

This mixing and mingling of experiences is driving innovation and growth at an unprecedented pace.

Stay tuned, my friends. There’s a lot more to come from this diverse, dynamic world of SaaS partnerships.

After all, we’re just getting warmed up.

-- Jared Fuller

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