A quick recap of the PhD from this week:
- The Partner Moment Has Arrived
- Drive Revenue Together
- Simple, not Easy
- Who Does Your Buyer Trust?
- Trust is the New Data
Recently published:
- PartnerUp #108 - How To Get Fired as a Partner Manager with Jared & Isaac
- Breaking News Roundup: Microsoft Exec Becomes CTO, HP’s Business Model, and Cisco Investing $100 Million in Partners
- Connecting your CRM to The Partnerverse by Brian Hattaway
- Prove the Value of Your Channel Program Using 7 Critical Metrics by Andy Drummond
- Howdy Partners #31: The Salesforce Ecosystem - Tech vs. Service Partner Perspectives with Michael Jed Lantis
- Marketing Together #10 - 6 Do’s & Don’ts of Partner Marketing You Can’t Ignore Logan Lyles
- The PX Factor: How Outstanding Partner Experiences Elevate Customer Satisfaction by Bernhard Friedrichs
- Despite The Economy, Gartner Projects Double-Digit Growth As Companies Find Ways to Do More with Less
- Ecosystem Creator Lab #9: "I Did" Beats "I Should" by Micaela Richmond and Will Taylor
- How To Win Budget For Partner Tech by Randalyn Hill and Micaela Richmond
Retention is a strategic intention
What’s the most valuable thing, outside of revenue, that partners are driving on behalf of customers? It’s trust!" - Jason Yarborough
I had a convo with Jason Yarborough last week. He told me we have a trust attrition issue in partnerships right now.
If you’re cutting partner programs, you’re losing trust.
Think about it from a customer standpoint, a revenue standpoint, or an attrition standpoint 🤔.
Trust attrition creates a relationship deficiency.
Yet, relationship retention needs to be prioritized right now more than ever.
Jason said:
Retention is the new acquisition. And retention must be a strategic intention.
If you want to retain customers, you need to realize that it’s the partner leader who bestows trust.
When you get rid of a leader, trust goes with them. The partner leader gains trust on behalf of the company.
The company doesn’t bestow trust unto the PAM or magically gain it from a partner.
It’s a relationship, through and through.
The next time you think about cutting your partner program, think about the trust attrition that could follow.
Listen to Jason wax poetic about the problem of trust attrition happening in partnerships right now. Click here to watch.
Register for the Summit!
This is a test comment.
This is a longer test comment to see how this looks if the person decides to ramble a bit. So they're rambling and rambling and then they even lorem ipsum.