A quick recap of the PhD from this week:

• You Need More Than Hope
• Nearbound Isn’t Just About Partnerships
• It’s Not About the Funnel
• Your Marketing Has a Problem
• Help Partners Solve Problems

Recently published:

• Howdy Partners #43: Approaching Strategic Partnerships with Alyshah Walji, Will Taylor, and Tom Burgess
• Friends with Benefits - Divorce Avoidance: Your Guide To Healthy Partnerships with Sam and Jason Yarborough and Jay Mcbain and Michelle Ragusa-McBain
• PartnerUp #118 - Insights From Over 100+ Conversations With Partner Pros with Ella Richmond, Jared Fuller, and Isaac Morehouse
• Marketing Together #21: Going-To-Market Through Community with Kathleen Booth and Logan Lyles

Here’s what I’ve learned from talking with 100+ partner pros

A year and a half ago, I came into an industry with little know-how and many questions.

Last week, I was on the PartnerUp Podcast sharing the insights I’ve learned from over 100+ conversations with Partner Pros.

Here are a few of my favorite learnings:

1️⃣

I talked to Daniel O’Leary about how we get people interested in partnerships, and he explained...

Partner leaders understand Nearbound.

It’s everyone else who doesn’t.

We need to take the message to more people using (3) elements -

1) Mindset element

2) Data element

3) Examples element

2️⃣

I asked Jared Fuller why people seem bought in but aren’t taking action.

He shared the (3) C’s Framework.

People are either...

C - Curious

C - Courageous

C - Convicted

...about partnerships.

The goal is to move people from curious to courageous to convicted.

3️⃣

I wanted to understand **WHY** partner pros were being fired, and Jason Yarborough gave me the best answer...

"We have a trust attrition problem in B2B."

Companies don’t understand that people trust people, not companies.

When you fire a partner pro, you’re jeopardizing the relationship they built.

🙏 🙏 🙏

Thank you so much Justin Zimmerman, Jessie Shipman, Allan Adler, Cory Snyder 🎁, Rob Rebholz, Mark Kilens, 🤝Will Taylor, Isaac Morehouse, Jared Fuller, Shawnie Hamer, and everyone else who’s helped me learn this past year and a half! 💚

Check out the full episode here.

Catch the OG PartnerHacker, Ella Richmond on the PartnerUp Pod.

Pre-register for free today.